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Knowledge Base Articles

  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Wholesale Drop Shippers: Does Starting a Big Online Store Mean Easy Money?

    When people think about the business of wholesale drop shipping, they think: Easy money. Since when has any business been easy money? It all takes work. The problem is that some random person goes online and hears about how amazing the drop shipping business can be, how it's such easy money, that they're going to open up shop doing auctions or set up an online store. How they can work with anyone from jewelry drop shippers to selling wholesale electronics, handbags, gift baskets, and what have you. They think they're going to make a fortune selling wholesale products on the internet and have them drop shipped directly in wholesale from China. Does anyone else see a problem with what I just said? The overall mentality is flawed. People are thinking in terms of easy money. There is no such thing. Imagine with me for a moment: You run an online store which also sells products on eBay and uses auctions for income. You have    
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Plastic Water Bottles - Convenience Costs More Than We Know

    Plastic water bottles are the only material in the liquor and beverage industry that keeps on piling up worldwide. There are quite a few reasons why this situation seems to be too difficult to contain; from the demand, waste management to lack of awareness. These are just a few things you might want to consider before getting the next gulp of refreshment. It started from a need for simple convenience. Products such as plastic water bottles, plastic cups even plastic salad bowls and the like have a huge demand primarily because of its convenience. People who are always on the go prefer these plastic containers, which can be easily tossed in the trash after use. It makes them convenient because plastics seem to be the cheapest type of beverage container if we are to evaluate it on a short-term basis. Compared to any type of re-usable water containers, disposable plastics are the cheapest and most convenient container most of us rely on. Another t   

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