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Knowledge Base Articles

  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   
  • Wholesale Products - Be Practical in Choosing Wholesale Products For Your Drop Shipping Business

    The wholesale products that you will be reselling in your drop shipping business will be the primary determinant of your success provided that your promotion is good and effective. If you look around, you would probably be able to identify a few products that are considered top-selling products on the internet. Not surprisingly, clothes are very profitable because everyone makes use of them. When choosing what wholesale products to sell, it is best to look at their practicality and usefulness. You may find an item that is cute and pretty but ask yourself if it is worth buying. I guess consumers would be looking for compelling reasons to buy so make sure your products have something good to offer. There are many wholesale products that you can choose from like clothes, bags, shoes, accessories like watches, jewelries and electronic products like laptops and cell phones. There is also a demand for power hand tools and cheap toys for kids. You s   
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg