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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • Promotional Water Bottles - Thirst No More For Your Customers

    You are probably wondering how promotional water bottles became an advertising item. Whoever had this idea; it is definitely a magnificent one. But if you are wondering how these water bottles can promote your products, it is clearly simple. Many people would have these water bottles when they go out to travel or wherever they may be headed to. Just imagine the places these things could go, as well as the product that they are promoting. When to Give Them Water bottles are not just popular to travelers, nor are they only suitable during the summer when we always remember to drink water because of the hot climate. The truth is that these promotional water bottles are not exclusive for any particular season. There should not be any restrictions when your main concern is to advertise the company or the product. What is more important is that you know how to strategize your use of these promotional water bottles to ensure that the company    
  • Promotional Merchandise-The Affordable Way To Advertise Your Business

    Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business. Do not let the task of corporate advertising take a toll on your finances or your mental health. Promotional merchandise is the affordable, stress-absent way to advertise your business. Consider that printed and promotional merchandise items are very affordable, and effective walking billboards that advertises your business wherever they go and around the clock. Try that with any other form of corporate advertising and you are more likely to bankrupt your finances than to build enviable profit margins for your business. You have most likely invested sums of money into advertising plans t