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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • How to Make Custom Water Bottles

    Are you tired of carrying around the same old clumsy looking water bottle of yours around with you everywhere you go? The kind of bottle you bought off the rack at your local department store or gas station? Are you tired off the odd colors and the silly labels? Then why not make your own? Why Customize Your Bottle? Your very own custom made water bottle, personally tailored down to the very last molecule of shape of the bottle, through to every single splash of color on it façade and label. They can be geared to every single activity of your life. You can customize them to the various dynamics of your routine. For instance, you can customize them to the tone and design of your new mountain bike, so that its blends in seamlessly and serves as a perfect accessory. You could accessorize it to be your trusty companion on long walks in the park; you may take it with you on your adventures on the trekking grounds; alternatively, as your sidekick o   
  • Use Promotional Watches For Promotional Purpose

    Printed promotional gifts are very useful for advertising your business as they help you stay ahead of the competition. Promotional goods are an excellent way of conveying your promotional message to the employees, managers, business executives and your target audience. Companies and organizations have a wide range of promotional products available to choose from and these promotional items can be customised by imprinting your brand name, logo, contact details, motto and website URL. They are great marketing tools to improve your productivity levels and enhance present client relationships. One thing that needs special attention is that your selected promotional item should be unique, creative and useful so that your prospects use them regularly. If you are thinking about choosing a promotional item that is a combination of these attributes, you should pick promotional watches to advertise your business. Promotional watches are fashionable, mod   
  • Promotional Conference Folders Should Not Be Forgotten

    If your business is planning to hold an important conference in the near future, or if you are planning a business related seminar, you should first consider purchasing promotional conference folders to hand out to your attendees. Not only will promotional conference folders be a great tool to help you write your schedule and keep your papers together for meetings and seminars, but they can also serve as great marketing tools if you give them away. The following paragraphs will discuss some of the benefits associated with handing out conference folders with your name and company logo. One benefit of using conference folders to help build business is the wide range of prices available for the folders. Promotional conference folders can range from relatively inexpensive to quite costly. This factor is beneficial to you, because it means there are promotional conference folders available to perfectly match any budget. If your business is new, and you can't afford the best, you wi   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than