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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    
  • What is the Difference Between Drop Shipping, Light Bulk and Wholesale?

    When ordering products from a retailer, the retailer may utilize different procedures to get the product to the customer or business. The three most popular procedures are drop shipping, light bulk and wholesale. Depending upon the specific order and/or the requests of the customer, one or all them may be utilized. To make the best decision as a retailer, it is important to know the specific differences between each procedure. Drop shipping is an agreement to have your vendor ship directly to your customer. The world of e-commerce has showed a marked increase in the use of drop shipping. If starting your own business online is of interest to you, then drop shipping may be the answer. No need to deal with developing new products, finding a storage area for these products, or developing a shipping/receiving infrastructure. What drop shipping does is allow you to sell high quality products on your website and have someone else worry about getting    
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   

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