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Knowledge Base Articles

  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • What is the Real Deal With Wholesale Distributors?

    There are certain key indicators to recognize when sourcing goods and a prospective wholesale distributor. It may not always be easy to know if you are working with a real and a fake wholesale distributor but if you can figure it out you can certainly save your self lost time, money, and grief. Whether you are looking for a wholesale distributor for a home based business or researching new items for your inventory, you need to be on constant alert for the definitive characteristics to distinguish a fake wholesale distributor from the real deal to steer clear of the traps. It is the middleman gets the profits and benefits. There are a myriad of wholesale distributors online when you do a Google search and it is pretty good odds that it is a replica manufacturer or direct factory source. Large companies are contracted and take delivery of shipments on a regular basis by wholesale distributors for the simple reason that most of all the larger ma   
  • Promotional USB Flash Drives - Buyer Beware

    When you think of the promotional USB flash drive industry what words come to mind? Deception, scandal, fraud? I am guessing no. However, for those looking to purchase customized USB drives those words may be closer to your reality than you think. Buyer beware, this is a perilous industry. The majority of USB drives come from China. Virtually no USB Wholesaler carries inventory. This means that they never physically see your product. Therefore, quality control is a serious issue and the possibility of receiving defective flash drives is pretty high. Below are some of the more common mistakes that wholesale USB consumers make and some advice that will help you avert these pitfalls: Penny Saver #1: Saving $100 can cost you $1000's! Do not put your brand in the hands of an untrustworthy USB provider. Problem #1: Buying low quality wholesale USB's can ruin your professional credibility! 90% of USB horror stories start right here.    
  • How to Find Chinese Distributors

    You can easily find a variety of Chinese distributors on Internet websites and international trade lead boards. However, since most are independently operated, for the most part, anyone with an email address can join and offer to be a distributor or agent. To avoid fraud and to develop a fruitful business relationship, look for Chinese distributors on sites managed by United States government agencies and by reputable international trade associations. Find Chinese Distributors Instructions         1 Register your business and your export interests at the U.S. Department of Commerce's export website. Once you are registered, you can search the database of opportunities and offers that are sent by the local commercial officer at the U.S. Embassy in China. The export site also registers foreign businesses and maintains a database for business matchmaking.         2 Visit the Traderoots   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   

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