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Knowledge Base Articles

  • Advantages of Using Promotional Items to Advertise Your Business

    Many organizations and businesses use advertising promotional products and printed promotional items to advertise their brands and services. This is a great approach as there are a number of advantages to promotional products. When companies consider promotional products to be used for their businesses, the main idea is to promote their brands in an easy, simple and cost-effective way. When promotional items and corporate gifts are given to their target audience, there is a better chance that these products will remain in front of them for long period of time and probably pass through many pairs of hands during their life time. As a result, your company name will remain in front of them and more people will aware of your brand. When companies decide to use promotional products to advertise their brands, some of the key advantages that are in their mind include cost effectiveness, control, connection, simplicity and the ease with which this camp   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    
  • Wholesale Pens - Marking Its Way Up the Promotional Ladder

    One of the first things we must consider when choosing the right promotional product is its functionality. This is because people tend to use those things more often, which also reminds them more about the brand that you are trying to promote. And with this as a basic guideline in advertising, Wholesale Pens have always been an option for your giveaway. They come in different colours, designs, and materials that can suit any target market you have in mind. Types of Wholesale Pens Used for Promotional Purposes Roller ball pens. This is the most common type of pen most popular brands have. It offers precision in ink distribution, which makes it ideal for writing. These pens are usually given out to executives. Multi-function pens. This is the multi-coloured pen that is normally a four-in-one pen. This can be given out to students and office employees. Rubber gripped pen. Any kind of pen can have this feat   

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