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Knowledge Base Articles
The Top Classes of Promotional ItemsAdvertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv
The Custom Sports Bottle - The Smart Marketing Promotion Right NowContemporary marketing and promotions benefit from the inclusion of a personalized sports bottle or custom sports bottle. They are the must-have, must-see accessory of every fashionable, environmentally active or socially conscious person this year. Increased warnings from the FDA at the beginning of 2010 about the environmental and community health hazards inherent in plastic water bottles has sent water executives and celebrity endorsers running for the hills. With renewed warnings about the health dangers of BPA (or Bisphenol A) and DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants, children, fish, and other wildlife; no one wants to be seen promoting what is quickly being labeled as the greatest preventable threat to public health and the environment. The press has been merciless, labeling bottled water as a major cause of infertility, birth defects including genital deformities, impotency, child obesity, thyroid complicati
Avoiding Some Common Mistakes Can Get Your Advertising Maximum Benefits Through Promotional ItemsPromotional Merchandises make sure that your company brand is visible to your target audience and prospects effectively. Promotional products are very helpful in brand building and brand recognition. Over the years, branding has evolved as one of the most popular concepts in the marketing world. Your company's brand is reflected by its name, logo and message onto some promotional item. Promotional items like mugs, polo shirts, ballpens, pencils, pens, markers, lip balms, candles provide you with an excellent opportunity for making your company brand globally visible and advertise it in an inexpensive way. ECO friendly promotional items, blankets, sports bottles, toiletry bags, beach balls, flags, magnets, torches, stickers, shoulder bags, vases, bowls, briefcases, business bags, flasks, gift sets, letter openers, luggage tags, purses, accidents kits, car accessories, computer accessories, flip flops, ice scrapers, pen knives, screwdriver sets,
Promotional Clothing - An Affordable Strategy to Promote Your CompanyIf you want a great return on your investment, you should put your money in promotional clothing items. This kind of marketing campaign is very popular to a lot of big or small businesses compared to other types of promotions. Printed clothing products like jackets, caps, sweatshirts, polo shirts or t-shirts are the common ones. These are accepted everywhere and they are perceived as premium items worldwide. In addition, they are simple to produce, yet cost-effective by nature. So when you are looking for corporate giveaways or gifts to your customers, you should consider different clothing items with your company logo or name printed on them. Don't think that these are highly expensive. In fact, you can even choose from a wide price range that will suit your budget. Convenient and Effective And if you compare this campaign to a typical broadcast or print advertisement, you would notice that it brings out more warmth
Make Your Bike Water Bottle a Key Part of Your Customer's Cycling GearA bike water bottle is an important part of any cyclist's equipment kit. Whether you ride a road bike or a mountain bike, making certain that you stay hydrated is important if you want to keep functioning at a competitive level. The longer that you go without drinking any liquids, the harder it is on your body to keep functioning optimally. Because of this reason, many long distance bikers will keep at least two bottles with them on their rack. This helps to ensure that you can drink whenever you can and keep functioning at competitive level. However, it is important to remember that you do not want to drink too much when you are exercising, as this can make you feel sick. The type of bike water bottle that you choose should be dependent on several factors. First, you need to pick a bottle that fits your bike. If you already have a bottle cage on your bike, you will have to select a bottle that fits your cage. A proper fit in the cage is import