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Knowledge Base Articles

  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Promotional Water Bottles - Storage Devices

    Promotional products now come in a bigger range than ever. Businesses know if they want to enhance their exposure and make people aware of what they represent, as many different kinds of promotional products as possible are necessary to help in the marketing and advertising process. The best indication about what your business represents is the style of your logo and business name and (b) the type of products you choose to display you logo and business name. It is no longer enough to stick to pens and hats to advertise your business. Represent your business in a certain way by choosing certain products to display your business name and logo. The logo is a great representation of your business and shows you have an idea about what your business is all about. But only settling for pens and hats to display your logo upon is limiting the exposure your business name and logo can get. Pens serve a purpose as promotional products but they are throwa   
  • What Choices are There for Promotional Products?

    Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for   
  • Promote Health With Promotional Products For Health Care Professionals

    Promotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end - the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products - but there are many ways that you can use promotional products in your practice. Promotional products make a wonderful addition to any public service campaign. In many cases, raising awareness is the first step toward providing medical care or a cure. There's a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pe   
  • Water Bottle Koozies As Halloween Novelty Gifts

    Most people consider koozies something that are used for beer or soda only and are used on cans. Although perhaps the origination of the beer huggers might have been for these purposes, these days there are many more uses, as well as products for things other than the canned beverage. We wish to go into some details about ways in which using these items can be price effective and a real hit to your party guests. Right now they actually sell something called slip on bottle koozies. Basically, they are used for water bottles or other bottled beverages. They are tall and slim and have a fairly large area for customized printing. As the title of these states, they are slip on, which means there is no actual top or bottom. You just slip them up the bottle. There are also closed bottom water bottle koozies. They have the same dimensions as the ones listed above; however, there is a bottom to it, which means you must place your drink inside t