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Knowledge Base Articles

  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   
  • Promotional Items For Men

    When it comes to promotional items, you can find many that are appropriate for both men and women. However, when you are planning to go to a venue where the bulk of the attendees will be male, why not provide promotional items geared just for men? At business luncheons or conferences where you know the number of men will far exceed the number of women, you can offer promotional items that will speak to and be useful to them. Here are some promotional items currently available that will appeal to the men in your audience: Travel size shoe shine kits - most hotels now have an iron and ironing board as standard issue. So, traveling men can have unwrinkled and neat looking clothes. However, there is nothing there for the scuffed up shoes that come from walking through airports or outside. A promotional, travel size shoe shine kit is just what men need to look their best overall! When they see your company logo and name, you may get some business as a "thank yo   
  • Wholesale Lot - Learn the Good Side and the Bad Side About Wholesale Lot Business

    Buy and sell is not at all a difficult business. Likewise, this is one of the best business ideas these days. To make it easier for you to decide, ask yourself first if you want and willing to invest in this business before actually entering it or else it will be harder for you to be successful on this business. I have been in this business several years now and based on my experience, just like everything else, there is a good side and a bad side about this business. Let me discuss here with you what these are. Wholesale lot can be found online with a simple know how and a click of the mouse. But this is not advisable way to get it. If you purchase wholesale lots online, there is the possibility that you get less quality products or you the items that have already gone through and not passed other people's taste or inspection. The best way is to actually visit their warehouses in different cities. I will assure you that their inventory will be   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • How to Find Trusted and Reliable Wholesalers for Online Auction Sale Items

    Finding a decent and trustworthy wholesale or bargain supplies for online sale items can be done safely following these steps. Steps 1 Start off with a list of 5-10 different ideas. Check completed listings searches on eBay or similar online auction sites to see what the item generally sells for and the sell-through rate for each one. Thorough market research is the foundation for success. 2 Calculate the real cost of your item to accurately discover the true profit potential on an item. Add the shipping cost and insurance, eBay fees (or equivalent for other advertising), Paypal and/or credit card fees (these can be a real profit killer), packaging costs and labor involved packaging, and any storage costs to the cost of your item. 3 Verify all suppliers found on the Internet. If you are searching for suppliers off your own bat (rather than usin   

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