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Knowledge Base Articles

  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Getting Cheap Wholesale Products

    The secret to the success of any retail business whether it's online or not is being able to buy wholesale merchandise at cheap prices and sell them at a marked up price. So as a retailer you have to focus your energies on finding cheap wholesale products, because if you do not only will you be able to make more profit at what ever price you charge but you will also have the edge over your competition. Finding cheap products is a hard task in itself. You will have to carry out extensive research on the types of products, the manufacturers , suppliers, importers, etc. and the more information you have the more chances you have of getting wholesale products cheap. Attending trade shows is a great way to buy cheap products because you can make business deals with suppliers, and usually after trade shows, exhibitors sell their products at give away prices. If you are buying your wholesale products from a supplier, distributor or wholesale    
  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • Environmentally Friendly Wholesale Promotional Items

    Energy efficiency and environment friendly products are very hot discussion topics in countries around the world, with the cost of fuel sharply increasing almost every business activity has been affected which is why moving adapting energy efficient tools to our daily routine can represent big short-term savings as well as in the long run. If you own a tech business, or any other type of business for that matter there is a way for you to find a correlation between your business activities and energy efficiency, not only that but you can use energy efficiency as a way to promote your products and services within your community or business area for instance, cell phones and telecommunication devices have become extremely popular over the course of the last decade and the demand is projected to increase as more and more people in different countries around the world are able to purchase and have access to mobile communication. With so man