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Knowledge Base Articles

  • What Choices are There for Promotional Products?

    Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for   
  • Promotional Water Bottles - Storage Devices

    Promotional products now come in a bigger range than ever. Businesses know if they want to enhance their exposure and make people aware of what they represent, as many different kinds of promotional products as possible are necessary to help in the marketing and advertising process. The best indication about what your business represents is the style of your logo and business name and (b) the type of products you choose to display you logo and business name. It is no longer enough to stick to pens and hats to advertise your business. Represent your business in a certain way by choosing certain products to display your business name and logo. The logo is a great representation of your business and shows you have an idea about what your business is all about. But only settling for pens and hats to display your logo upon is limiting the exposure your business name and logo can get. Pens serve a purpose as promotional products but they are throwa   
  • Are There Available Wholesale Advertising Specialties?

    The rapid-changing and development of technology similarly changed the manner of the advertising industry. Printed publications, newspapers, radio, television, direct mailers, and other mass media even including the internet are not sufficient to satisfy different advertising needs. Specialty advertising is a great strategy to promote anything most especially at the present time, since this is a unique tactic to boost advertising campaigns. There are a lot of companies that specialize in wholesale advertising where they print usually a company's message or logo even advertisements on any kind of products that are worthy for promotion. First and foremost, specialty advertising stands for advertising that is put up or posted on a range of products. These products would likely include clothes such as t-shirts and caps, office supplies such as pens, organizers, portfolios, and calendars, and other stuffs like key rings, sign plaques, bat   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Why Should I Use Promotional Items To Advertise My Business?

    There are so many reasons to use promotional items to advertise your business! How can the promotional items benefit your business and increase your sales? Check out these reasons: When you give out promotional items, it will be thought of as a "gift" by the person picking it up or receiving it. Most think of a "gift" positively, which will result in positive thoughts about your business. This is true no matter how the customer receives the promotional items. The scenarios are endless! At the end of a purchase, you could thank the customer with a promotional gift. At a conference or expo, you can have attendees sign up for a mailing list and not only get your future mailings, but get a promotional item. You can even give promotional items to your employees - like stress relievers or company shirts - and make them feel positively about the place they work. Promotional items make everyone and anyone picking them up feel appreciated    

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