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Knowledge Base Articles

  • Why Use Aluminum Logo Water Bottles to Advertise Your Company?

    In the world of advertising, whatever draws positive, sustained attention to a product or service and improves its sales is considered a good advertising method. From TV ads to people having a company logo tattooed on their forehead; there isn't much that hasn't been tried in the name of improving profit margins. But one of the most successful ways of selling a company's offerings-and also one of the least expensive-might surprise you: branding promotional products such as aluminum logo water bottles with a company's logo and information. How can some simple water bottles be an efficient means of advertising? To find out, you have to think simple instead of complex. Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising 1. They Get Seen Whether your advertisements are long, expensive TV ads played during prime time or small print ads placed in a local newspaper, they accomplish nothing unless people see them. And   
  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • The Solution to Your Budget Constraints - Wholesale Keyrings

    Buying wholesale keyrings for your promotional campaign may be the solution to your budget constraints. A key ring is an item which you can find at a rate to suit any kind of promotional budget. Be they plastic or rubber inexpensive ones or the slightly expensive but still affordable metal and leather ones. These items can be bought in large quantities at a wholesale rate from manufacturers and suppliers on the internet. But a better idea would be to search for a wholesaler dealing in these gift items close to your locality. Then you can arrange for a personal meeting. These wholesalers are experts at recognising and identifying your requirement. Their advice and guidance can be very useful in deciding upon the exact wholesale keyrings which you should buy. They take into account various things like your budget, your product and brand image and your target customer base before suggesting the gift item most suitable for you. They also analyse wh   
  • A Custom Water Bottle is an Excellent Promotional Item to Give to People With Active Lifestyles

    A custom water bottle is an excellent way to make your bottle stand out from those that your teammates own. Because hygiene is important, especially in sports, being able to quickly identify which bottle belongs to you can ensure you stay in top competitive form. However, it is important that you take the time to decide exactly what type of bottle best suits your needs before you have one customized for you. The type of bottle, the size of bottle, and the materials the bottle are made of are all important factors in how much it will cost to have your bottle customized. In addition to this, there are factors such as the type of customizations you want that can significantly alter the final cost of the bottle. The first aspect of a custom water bottle you should keep in mind is the type of bottle. You should consider the types of activities you do most frequently when you are considering the type of bottle you want to purchase. Do you hike a lot?