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Knowledge Base Articles

  • Promotional Gifts - Successful Marketing Tools

    Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business. Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions. If you want promotional products   
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • A Touch of Class - Quill Promotional Pens

    You can include a touch of class with your next promotion by using quill promotional pens as your promotional item. These quill pens are exquisite writing utensils - gliding across the page, beautiful in hand. Not your ordinary click pen, quill promotional pens are a step above the rest with elegance and beauty. Your clients, staff and recipients of these quill promotional pens will notice the thought that you put into choosing these exquisite writing instruments. Your care, thought and 'thank you' to them will be noticed every time they use the pen you've given to them. A quill promotional pen is a gift or promotional item that goes a long way - the pen is functional yet luxurious, a sign to your client or customer that you appreciate the business that they bring to you - in short, you appreciate them. A little promotional item such as a quill promotional pen can go a long way, and spending just a few lira on a quill pen can really make the difference in your client rel   
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    

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