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Knowledge Base Articles

  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Marketing on a Budget With Promotional Sports Bottles

    Are you thirsty for success? Why not quench your thirst for visibility with promotional sports bottles. There are many types of sports bottles that are quite affordable and can be used for promotions that are done with a budget that is tight despite the fact that many people are of the view that sports bottles are expensive for advertising. Water bottles present a company with the opportunity to achieve optimum exposure because they are used quite often are easily visible. Water bottles can also be carried easily and these days you can see people carrying them everywhere they go. Promotional sports bottles can be used for many different promotional purposes because of their versatility. They are very good for giving away during sports events especially where people are outdoors and need to remain well hydrated. BPA promotional water bottles are available cheaply in a wide variety including plastic water bottles, aluminum water bottles and sta   
  • Cheap Electronics From China, Can They Finally Stack Up Against Big Brand Offerings?

    The title 'Made In China' on an 'unbranded' electronic device five years ago would have been consigned to the bargain bin at Wal-Mart. Ah how times have changed. These days China plays such a big part in manufacturing that for some of the 'cutting edge' consumer electronics technologies it is the no-name brands that are leading the charge and the big name brands that are trying to play catch up. Take for example the fields of car DVD players, LED lighting, solar energy capture, MP4 watches, netbooks and watch phones. These are all areas where 'big name' brands hare struggling, or have not even entered. And there's a good chance that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on upgrading to came from a China factory. So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China? The secret of reselling cheap electronics for