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Knowledge Base Articles
Promotional Gifts - Ultimate Business StrategyThe four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau
Wholesale Mugs Can Be Excellent Promotional ItemsPromotional items have been used by companies for centuries. When you give free items to customers who use them frequently, your brand's recall value is greatly enhanced and people using them are greatly inclined to buy your products when they need it in future. There can be as many items to promote a business as you can think of, but if you buy them in wholesale, you are likely to save a fortune as buying in bulk saves you a lot and you pay just a fraction of the price of a piece this way. Among promotional items that are being bought in wholesale are key rings, calendars, caps, mugs and many more things. Among these wholesale mugs have been found to be extremely powerful in increasing the recall value of your product or service as coffee mugs are items that are used daily and people develop a sentimental attachment with them. As a marketing tool, wholesale mugs have been found to be very effective. They are something that people use in any ca
Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing ToolThe average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome
What is the Difference Between Drop Shipping, Light Bulk and Wholesale?When ordering products from a retailer, the retailer may utilize different procedures to get the product to the customer or business. The three most popular procedures are drop shipping, light bulk and wholesale. Depending upon the specific order and/or the requests of the customer, one or all them may be utilized. To make the best decision as a retailer, it is important to know the specific differences between each procedure. Drop shipping is an agreement to have your vendor ship directly to your customer. The world of e-commerce has showed a marked increase in the use of drop shipping. If starting your own business online is of interest to you, then drop shipping may be the answer. No need to deal with developing new products, finding a storage area for these products, or developing a shipping/receiving infrastructure. What drop shipping does is allow you to sell high quality products on your website and have someone else worry about getting
How to Buy Directly From ChinaIn the Internet age, it's easy to find Chinese suppliers for your import business. Business-to-business websites such as Alibaba.com, sz-wholesale.com, okokchina.com PromosMall.com. let you search for items you're interested in buying, or you can post a purchase request. If you find a suitable Chinese vendor, you begin negotiating. Finding a supplier is no guarantee of success, though. You have to check for quality, negotiate prices and be careful that everything you import conforms to U.S. law. Verify Everything Even if the supplier you found online looks like a perfect fit, that doesn't guarantee he's legitimate. Run a background check to confirm his company exists. Look for any charges of labor or environmental violations. A research service such as Globis or China Checkup can investigate the company for you. You can also contact a legal or accounting firm in China to do the research. If the company checks out,