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Knowledge Base Articles

  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • Track Suits - The Ultimate Promotional Item

    By adding your company logo to a stylish and practical set of clothing you can reap the rewards of a great promotional item. By adding your company logo to a promotional track suit you are reinforcing your brand and making the company name that is much more visible to the public. Promotional track suits are a useful and versatile clothing item that is practically timeless in style and popularity among men, women and children around the world. There are so many different advantages to adding promotional track suits to your promotional line-up. Track suits have a great deal of usefulness, practicality and appeal to people of all ages. Not only can you be assured that the track suits will be used, which is exactly what you want so that your company logo can be seen in many different places, but they are also quite inexpensive to personalize, create and distribute among your customers. Many company's opt for the standard promotional items such as pens, pencils, Frisbees and    
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • Wholesale Mugs - A Perfect Component For Your Promotional Campaign

    Promotional items can provide you an endless amount of advertising targeted at people who are already likely to use your services, no wasted advertising. You will spend very little on our promotional items if you buy them in bulk. Wholesale mugs, pens, T-shirts, plastic bags, reusable shopping bags or any other type of promotional items are fairly easy to find and come with great savings. If you buy lots you will save a bundle! When buying wholesale you can get your mugs for a fraction of a pound a piece. The value is enormous. Advertising through promotional items is a great way to get low cost effortless advertising for your company no matter how big or small it is. Promotional mugs are a great way to get your business known and to increase your client base. Your customers will take their mugs home or to the office with them and in the process of using their mugs their peers will become familiar with your company and what you offer. Buying    
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv