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Knowledge Base Articles

  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • How Does China Produce Wholesale Products?

    Environmental Laws are More Lax in China     Heavy industry has, in general, moved away from manufacturing products in the United States. This exodus is largely due to stringent environmental laws enacted in the last half of the 20th century. Because these laws require expensive environmental protection actions, processes and equipment, businesses can have products manufactured cheaper in countries with fewer and more lax environmental regulation---such as China. Chinese Workers Cost Less Money     While modern American workers are subject to a minimum wage law, no such regulation exists in China. For this reason, American workers can be replaced by Chinese workers who may cost a lot less. Cheaper Manufacturing Costs Mean More Profit     Because the less expensive environmental regulations and less expensive labor combine to result in on overall cheaper product, items manufactured in China can be obtained   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • How to Make Your Business Trip to China a Success

    When talking about the Chinese market the two main regions where trade prospect is mainly concentrated are Shenzhen and Guangzhou. Be it a small retail company or a corporate giant, both send to their delegations to these regions every now and then in order to exercise the benefits of trade, but a common problem shared by all these delegations is the language barrier. Despite the modern era globalization, China is still considered to be culturally reserved, thus still English is not the primary mode of conversation. In these two regions alone five different languages are spoken including Cantonese and Mandarin. This problem can quite easily be terminated through having a good Shenzhen Interpreter and Guangzhou Interpreter on board. This may seem quite easy as the moment you step you you'll be surrounded by people boasting to be the "know it all" interpreters and guides, but what most do not understand is that in order to be a good Shen   
  • Custom Promotional Items - Make Them Work

    How you can use Custom Promotional Items The best thing about custom promotional items is that you have a good amount of options. If you choose the wrong promo item, than you might do more harm than good. You have to be willing to spend more money on a product that will work instead of settling for a sub par promotional item. Your organization should pick a product that will work for it in a positive way. Say you work with school a lot, than try and pick something that schools can use to there benefit. Maybe binders? Custom Sweatbands for their schools basketball team? Maybe something for the professors to wear around. Once they have these they will be extremely appreciative and your company will get known throughout your community. The previous was an example of a small way in which you can use a promo item. A big example would be buying 20,000 headbands for New Years Eve in NYC. This unique promotional object would have your logo and a web ad   

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