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Made-in-China Medicine Testing the World MarketMany pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan
What Choices are There for Promotional Products?Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for
Promotional Espresso Cups Will Move Your Business ForwardIf the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large audience all at the same time. What you need is promotional espresso cups. These cups will have your business running forward at a faster pace than any other form of advertising and marketing. This is because traditional forms of advertising and marketing are just too costly, not as effective, and aren't reaching the audience that businesses want and need. They are simply outdated. We're talking about television and radio spots and newspaper ads. Television and radio commercials are just too expensive, costing thousands of dollars, and only run for 30 seconds at a time. Plus, people usually change the channel when the commercials come on. Newspaper ads are even less effective. They can cost hundr
China Canton Fair - Launch Your China Business Within 10 DaysChina Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.
Promotional Yardsticks - A Winning Trade Show Give AwayPromotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or