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Knowledge Base Articles

  • Are There Available Wholesale Advertising Specialties?

    The rapid-changing and development of technology similarly changed the manner of the advertising industry. Printed publications, newspapers, radio, television, direct mailers, and other mass media even including the internet are not sufficient to satisfy different advertising needs. Specialty advertising is a great strategy to promote anything most especially at the present time, since this is a unique tactic to boost advertising campaigns. There are a lot of companies that specialize in wholesale advertising where they print usually a company's message or logo even advertisements on any kind of products that are worthy for promotion. First and foremost, specialty advertising stands for advertising that is put up or posted on a range of products. These products would likely include clothes such as t-shirts and caps, office supplies such as pens, organizers, portfolios, and calendars, and other stuffs like key rings, sign plaques, bat   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Cycling Water Bottles - Excellent Tool For Company Promotion

    Cycling water bottles are an excellent tool for company promotion. Because so many people own bicycles, it is possible to advertise to a broad audience without having to target only athletes. This allows you to promote your brand to quite a few different markets all at one time. However, before you make your purchase of bottles, there are a few things that you need to keep in mind. First, you need to balance quantity and quality. Bulk pricing can help you lower the cost per individual bottle. However, as branding campaigns do not have immediate returns, you need to make certain that you invest only as much as you can afford to write off as a loss. As purchasing cycling water bottles in bulk allows you to get the best price per unit, you will need to make certain that you have the appropriate storage space for your bottles before you make the purchase. In order to plan for how much space you will need, it is important that you plan for how many    
  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted    

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