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Who Buys Promotional Items?The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide
How to Pick a Stainless Steel Water BottleStainless steel water bottles come in a variety of shapes and sizes from bottles that are small enough to fit easily in a pocket or purse, to large models that will hold well over a liter. There are also a number of colors available and some bottles come with graphics lithographed on the outside. Graphics are nice, but consider a neoprene or other sleeve for the bottle since normal use can cause scratches that will mar even the best graphics. Why are double-walled bottles important? Most bottles are single-walled, which means that they are made from a single layer of stainless steel. Others are double-walled, meaning that they are actually two bottles, one inside the other, that are welded together. Often, the air within the space between these two bottles is drawn out to create a vacuum. That is all a vacuum bottle is, an inner and outer liner, with all of the air sucked out of the empty space between. Vacuum insulation has long been
Fresh Promotional Product Tactics To Push Company MemorabilityAs successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'
Promotional iPods Can Take Your Company a Long WayIrrespective of the kind of business that you are engaged in you are bound to have competitors trying to run you over in every way possible. This is why the field of communication designing has become so important in today's times. Communication designers are always on the look out to offer companies the most revolutionary and effective means of reaching out to the public. Amongst the many different mediums through which company's can reach out to their target audience is by giving out promotional products. Although this involves a considerable amount of investment especially if you are looking to give away high end products but the long term results that such a strategy can deliver make it well worth the money. What can serve your purpose? In today's electronic age there are so many choices available to company's looking to give away something special in order to promote their company. Promotional iPods for example are a grea
The Best Marketing Tool For Thirsty People - Promotional Water BottlesThe in-thing in marketing today is the use of promotional products. Market research has proved that the most effective marketing strategy which will undoubtedly increase revenue is the distribution of promotional products. Consumer companies are now opting to imprint their logo and trade-mark on practically any item which is commonly used by consumers - joining the bandwagon is Promotional Water Bottles. Selecting an item of this type can be considered as a wise move, since it is a product that is used practically by every person. Your brand awareness and promotion will be successful due to this simple reason. Other reasons are - it is a very cost-effective mode for advertising. Printing your company details on this product will be very economical and these water bottles are taken by people just about anywhere. They are taken on trips, for walks, to the park and many more places, and they are a very essential item for bikers, joggers, walkers o