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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Wholesale Drop Ship - Tips for Success

    Running an online business that ships to customers through wholesale drop ship suppliers is a great way to generate income. There are two important things though that you must understand if you want to be successful with dropshipping. You must find a good, reliable wholesale distributor dropshipper, and you must be willing to do the work required to build a successful business. If you don't know what dropshipping entails, it is when the manufacturer ships a product directly to a customer on your behalf. Therefore you don't have to worry about inventory or shipping costs. In order to choose a product that will be successful, do three things. Make sure the product is not already being sold all over the internet at prices you cannot compete with. Make sure the product targets a market niche and not something that caters to everyone; it is much easier to be successful this way. And ask yourself if the product is something you would buy.    
  • How to - Importing Products From China For Resale

    Looking to find low cost inventory to sell online is at times challenging. Use caution when trying to import from other countries. There can be many obstacles you have to go thru to actually get the product at a sellable price. Here are some tips to import from China. Things You'll Need     Computer     Internet Connection Instructions         1 If you are importing from China almost all popular items are imitations. Especially if the cost is inexpensive. Even though the item may have the popular name attached to it - it is not authentic. If you want to import from China look for items that are not brand name.         2 Most manufacturers, and this is true in China as well as in the USA, will only sell the product in a certain quantity. So be sure to understand the company's purchasing policy.          
  • Promotional Bags: Your Company Details on Parade

    The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure. Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de   
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   

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