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Knowledge Base Articles

  • Which City is the Financial Center in China?

    There is a long time debate in China about the following question: Which city is the financial center in China? If you raised this question 10 years ago, the answer is definitely Hong Kong, but now Shanghai is catching up really fast, and Shenzhen, a city near Hong Kong, is grabbing more attention. Shanghai used to be the financial center of China for a long time. When I travelled to Shanghai I heard quite a lot people talking about the old Shanghai, they said the city used to be called the Eastern Paris in the early 20th century. That city became history when the Communist took power and shut down all stock activities. The old stock dealers were worried about their asset being captured by the government, they chose to leave Shanghai to Taiwan or to Hong Kong, which made this small city full of financial talent. Due to the immigrants coming to Hong Kong, the city developed really fast after the second world war, and made it become a am   
  • Made-in-China Medicine Testing the World Market

    Many pharmaceutical companies in China are hoping to pass major international certifications, such as certifications from the WHO, EU and Australia. "It is likely that 20 pharmaceutical companies can obtain international certifications this year," said Mr Yu Mingde, a vice-director of China Pharmaceutical Enterprises Management Association. Temptation from the outside 2007 was another record year for China's western medicine export value, up 56% to US$784 million. However, most medicines that went to big markets such as Japan, Korea and Australia were products from foreign companies in China, mainly in the form of export processing trades. Products made by domestic Chinese companies were exported to low end markets such as Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak at proprietary R&D, most of their products are generic copycat drugs. Yu revealed that "the big three markets of EU, US and Japan    
  • Promote a Special Occasion With Promotional Items

    Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th   
  • Which Promotional Wholesale Materials Work Best?

    The idea of being able to buy promotional products wholesale is a pleasing proposition for many businesses because this system allows them to save a lot of money for their promotional run. Moreover, because of the large quantities that can be bought, it is much easier to saturate the market with promotional gifts bearing the identity of the company. In this way, the business will become a household term easily. So which of the many Promotional Wholesale materials work best for a particular type of business? The answer may be found by studying the advantages and disadvantages of using any of the following common promotional materials. Clothing products are the most popular used in promotions then and now. This set includes corporate clothing, corporate shirts, polo T-shirts, jackets, and even other products made from fabric such as shorts, caps, towels, and even socks. This group of products is good for companies seeking    
  • Promotional Umbrellas Help To Increase Sales

    Corporates always look for various interesting ways to promote their businesses and products. Company promotion isn't an easy task and involves a lot of planning, research, and thought process. For making any promotional campaign successful, there has to be a mix and match of marketing strategies and proven ways. Advertising can be of various types and new, innovative ways to spread your name around is being deducted by professionals' everyday. An age old method, which is very much in use even today, is gifting promotional items to customers, free of cost. Whether it is a trade show, or a product launch program, or a free gift with a special pack of your product, an expectation to receive free gifts is often there within your customers, clients, or other interest groups. You can select from a wide range of promotional items to gift, depending upon the message you want to convey and your budget. If you are planning to give something special or classy to your customers, so   

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