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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • What is the Real Deal With Wholesale Distributors?

    There are certain key indicators to recognize when sourcing goods and a prospective wholesale distributor. It may not always be easy to know if you are working with a real and a fake wholesale distributor but if you can figure it out you can certainly save your self lost time, money, and grief. Whether you are looking for a wholesale distributor for a home based business or researching new items for your inventory, you need to be on constant alert for the definitive characteristics to distinguish a fake wholesale distributor from the real deal to steer clear of the traps. It is the middleman gets the profits and benefits. There are a myriad of wholesale distributors online when you do a Google search and it is pretty good odds that it is a replica manufacturer or direct factory source. Large companies are contracted and take delivery of shipments on a regular basis by wholesale distributors for the simple reason that most of all the larger ma   
  • Why Should I Choose Promotional Watches to Advertise My Business?

    In a marketing world full of advertisements and distractions, printed promotional products and corporate gifts are very good at offering a multitude of ways to publicize your message in an inexpensive way. It is more likely that promotional gifts which you distribute among your prospects will be remembered by them for a long period of time. Promotional goods are widely appreciated by both clients and employees as they offer professionalism, flexibility and usability. They are excellent marketing tools and improve your productivity levels in the long run. Among different promotional items available, promotional watches are great gifts and are less expensive as compared to some other promotional products like USB flash drives, radios, Mp3 players, internet phones and memory sticks. They earn goodwill and appreciation from your recipients as most of the people see watches as expensive promotional items. Watches are offered in different shapes and    
  • Promotional Pedometers: Effective Tool for Fitness Related Campaigns

    Technology entertains us and life has become more convenient and comfortable through it. We live in an extremely competitive world, where 'All work and no play' is its character. We've been too involved in our jobs that our health is often neglected. 'Health fitness' is the world's wake-up call! - After all, a hectic busy life is an inevitable thing in this modernized period coupled with the problem of obesity and other unhealthy lifestyle or diet. While the world is reviving its consciousness about health fitness, taking initiative as a promoter for healthy ways of living will bear 'enormous positive impacts' on your company. For this busy life, a device that's cost effective and easy to use will work miracles for promoting a healthy lifestyle. Promotional pedometers are effective devices for a fitness related campaign. Pedometers are those electronic devices that count a person's step by detecting the movement of the hips. It is wi   

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