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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Wholesale Lot Plastic Bags - Buy in Bulk With a Wholesale Lot and Save on Your Business Promotion

    Purchasing plastic bags wholesale and in bulk is one of the best promotional options you will find for your retail business. The positives outweigh the negatives by a long shot when it comes to bulk purchasing these plastic bags. Let's take a look at these positives and negatives. Cost savings is one positive of buying bags in bulk that you will feel good about. Buying in bulk means you can high priority when you deal with the supplier, a period of credit for the payment and demand discounts. This allows you to cut costs with out skimping on the benefits you receive. This is the primary reason why retailers purchase their promotional plastic bags in wholesale lots. The design of the bag for a bulk order is more straightforward and easier than designing for many variations. A good amount of thought usually goes into the first few variations. The later ones are then just a modification job and he resulting quality of work is compromised.   
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio   
  • Where to Find Reliable Wholesale Suppliers and Drop Shippers?

    It is essential to know the kind of products to sell and to know the most reliable suppliers of these products when establishing a retail business of wholesale products online. As a newbie of this business, it is important to learn some fundamentals before engaging into retail businesses. The first thing to do is to search for a specific niche. This targeted niche should have wholesale products that are already popular to buyers. Some of the popular niches are accessories, clothing, and appliances. This is one way of focusing the business into a smaller sector. Also, try to consider that part of planning the business by knowing where to find these items since they can be very complicated to locate. To ensure a profit from this business is to find items having lesser prices. These can be found from a reputable wholesale supplier. Then, the newbie could turn to manage a business online. He has to know that wholesale products are bought i   

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