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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • How to Make Custom Water Bottles

    Are you tired of carrying around the same old clumsy looking water bottle of yours around with you everywhere you go? The kind of bottle you bought off the rack at your local department store or gas station? Are you tired off the odd colors and the silly labels? Then why not make your own? Why Customize Your Bottle? Your very own custom made water bottle, personally tailored down to the very last molecule of shape of the bottle, through to every single splash of color on it façade and label. They can be geared to every single activity of your life. You can customize them to the various dynamics of your routine. For instance, you can customize them to the tone and design of your new mountain bike, so that its blends in seamlessly and serves as a perfect accessory. You could accessorize it to be your trusty companion on long walks in the park; you may take it with you on your adventures on the trekking grounds; alternatively, as your sidekick o   
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • Wholesale Dropship Sellers, Give Customers Extra to Keep Them Happy

    If you're an eBay trader or online vendor, you're using a wholesale dropship supplier to get products to customers and you're losing long-time customers then you need to ask yourself the following question... Am I giving my customers enough bang for their buck? "But why this question and why is it just targeted at vendors and traders who use a dropship company to handle logistics?" I hear you ask. Adding value to products in some way, be it through services or additional products, is a good idea for anybody selling anything online but it is essential for those who use a wholesale dropship company to get their goods to their customers. This is the only way they can truthfully say they are treating their customers well while, at the same time, making sure that they will have customers that remain loyal to them. Besides all the other eBay traders and online sellers who would just love to take your customers there's    
  • Be Unique - Use Edible Promotional Items

    In the world of promotional items, you can find almost anything under the sun to advertise your company on. From pens to baseball caps, magnets to T-shirts, and stress toys to rulers. Anything you choose to put your company's logo and name onto should be something you think will be useful. Since many promotional items are often passed out at family expos and luncheons, why not make your giveaway something edible that both kids and adults will enjoy. Some of the most popular of the edible promotional items on the market are chocolates. The common trend is to make ordinary chocolate bars into a promotional tool. The wrappers are custom made with your company name and any other information you desire to share. You can also purchase small to large boxes of variety chocolates for fancier promotional events. Remember when and where you plan to give out these promotional items, though, because if you are out in the summertime heat, you'll need to keep your chocolate products on ice.    

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