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Knowledge Base Articles

  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Maximizing Your Wholesale Clothes Promotions

    Wholesale clothes are now among the popular clothes sold in the market. Not only that they are already starting to be fashionable but they are also cost-efficient for consumers. Aside from clothes, wholesale sunglasses and other accessories are made to be available for people who would like to save money for their fashion style. The demands in the market cause the number of wholesalers increase in a short span of time. If you think of doing the same business, you have to understand how crucial it is to promote your products to gain clients. And when it comes to selling clothes online, it gives you a number of different options to advertise the products you are selling so you will make your business more competitive than before. Online promotions through catalogs If you will look at different sellers, they have their own catalog that will show people the products that they offer. Instead of getting the catalog printed out on paper, the    
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Eco-Friendly Glass Water Bottles

    The issue of the conservation of the environment is a subject of concern and something that should be the responsibility of everyone. If we want to keep our environment as healthy as we can, we ought to start doing so by becoming eco-friendly. One way to do so is by using eco-friendly glass bottles that are reusable instead of using plastic water bottles. If you are interested in keeping a healthy lifestyle while at the same time playing their part in looking after the environment will use an eco-friendly water bottle. These bottles have become many people's favorites. Because many people are knowledgable and well versed in issues of environmental hazards especially the use of plastic containers, eco-friendly water bottles made of glass have become preferable. Glass has no chemical liner as contrasted to plastic which is damaging to the environment particularly when it is not disposed of in the correct manner. Many promotional compan   

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