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Knowledge Base Articles
How To Define Promotional ProductsAs a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs
How to Make Your Business Trip to China a SuccessWhen talking about the Chinese market the two main regions where trade prospect is mainly concentrated are Shenzhen and Guangzhou. Be it a small retail company or a corporate giant, both send to their delegations to these regions every now and then in order to exercise the benefits of trade, but a common problem shared by all these delegations is the language barrier. Despite the modern era globalization, China is still considered to be culturally reserved, thus still English is not the primary mode of conversation. In these two regions alone five different languages are spoken including Cantonese and Mandarin. This problem can quite easily be terminated through having a good Shenzhen Interpreter and Guangzhou Interpreter on board. This may seem quite easy as the moment you step you you'll be surrounded by people boasting to be the "know it all" interpreters and guides, but what most do not understand is that in order to be a good Shen
Why Give Away Wholesale Key Chains For Promotional Giveaways?When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key chains can be an effective way to promote your company to customers through a promotional giveaway. With simple promotional items, you reach your customers effectively and you save money while doing so. For example, let's look at two scenarios involving promotional items. If you give away a television with your company logo on it, you spend $500 for the product and one customer gets it. That one customer can show off the television and they will probably be in the paper. This means your company reaches about 200 to 300 people thanks to the promotion of the product and the people who see the product at the customer's home. Now, say instead you give away 100 five dollar wholesale key chains.
Custom Sports Bottles Are an Integral Part of Every School Or Business Orientation PackageWhen putting together an orientation package for a school, university, or business; there are many promotional items to consider. However, perhaps the most integral and often overlooked item is the simple custom sports bottle. There are many positive promotional elements to a custom sports bottle such as a large print area to display a logo, emblem or organization message. The overwhelming need and utility of the product itself-everyone needs to drink and transport liquids. It is a cost effective way to provide a high impact, vibrant, health conscious message. It is reusable and discourages the purchasing of environmentally damaging single-use bottled water. And the fact that it is one of the most highly used promotional products of all college recruitment materials, trade show giveaways, and orientation packages. But perhaps the most important and overlooked aspects of custom sports bottles is that they are most often used publicly for positiv
How to Find the Best Promotional Items and Corporate GiftsAs a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg