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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   
  • Buy Wholesale Products from China- Safety Measures

    There is a huge range of products on offer if you are planning to buy wholesale Promotional Products from China. From cell phones to home appliances, everything is available through online and can get shipped to your place, be it anywhere in the world. Retailers and businesses all over the world are now making use of this opportunity to buy wholesale from China and do retail selling at their local markets to enjoy a bigger profit margin. Promotional Drink Wares Car audios are one of such electronic appliance, which are available at a very cheap rate from China. If you order in bulk, it can further reduce the cost when compared to the other leading brands. Many of the automobile manufacturers as well as car accessory suppliers are now ordering car audios from China in bulk. Previously, people were a bit doubtful about the quality of China products, but now this concern is fully out of question as the products from China have now proven their worthiness    
  • Wholesale Baseball Caps - Save Money on Your Promotional Marketing Campaigns by Buying in Bulk

    Purchasing wholesale baseball caps can save you a significant amount of money if you need to purchase more than one cap for a sports team, promotional event or for resale. By cutting out the retailer, it is possible to have the same variety of caps you would find at a major store without having to pay the mark up for the hats. However, purchasing wholesale is not without disadvantages. Depending on where you acquire the caps, you may not have as much variety or ability to customize as you would if you purchased through a dedicated customization retailer. The first thing you need to consider when purchasing wholesale baseball caps is what customizations you need. If you are intending to add logos to the cap, you will have to go to a manufacturer that can do the work for you. However, these manufacturers are typically limited to retailers or those who can provide a large enough order to justify the use of their factory machinery. For large prom   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   

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