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Knowledge Base Articles

  • The Custom Sports Bottle - The Smart Marketing Promotion Right Now

    Contemporary marketing and promotions benefit from the inclusion of a personalized sports bottle or custom sports bottle. They are the must-have, must-see accessory of every fashionable, environmentally active or socially conscious person this year. Increased warnings from the FDA at the beginning of 2010 about the environmental and community health hazards inherent in plastic water bottles has sent water executives and celebrity endorsers running for the hills. With renewed warnings about the health dangers of BPA (or Bisphenol A) and DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants, children, fish, and other wildlife; no one wants to be seen promoting what is quickly being labeled as the greatest preventable threat to public health and the environment. The press has been merciless, labeling bottled water as a major cause of infertility, birth defects including genital deformities, impotency, child obesity, thyroid complicati   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Stainless Steel Water Bottle - A Great Choice For Who Needs a Highly Durable Water Bottle

    A stainless steel water bottle is a great choice for someone who needs a highly durable water bottle for sports or general use. However, there are a few things that you should keep in mind if you are interested in acquiring one of these bottles. First, these bottles are typically heavier than aluminium or plastic bottles. Because of this, they are typically used as an all purpose bottle rather than as a sports bottle intended for those who have to carry their own bottles. Runners and hikers often prefer the lightest weight bottles possible to ensure that they do not have to carry anymore than they have to while they are competing. When you are selecting which bottle is right for you, make certain you consider all aspects of the bottle's manufacturing before you pick one. First, a stainless steel water bottle is extremely durable. Like aluminium, it is designed to withstand a lot of abuse. They can withstand extreme temperatures, and can be insu   
  • A Sports Water Bottle Must Be Carefully Chosen For Your Marketing Campaign

    Your sports water bottle is one of your most important pieces of equipment if you are planning on participating in any sports or if you wish to get in shape at the gym. While it is common knowledge that you need to drink a surprising amount of water in order to function properly, it is not so common a knowledge of just how important hydration is during exercise. When you play in sports or work out at the gym, your body consumes calories and moisture to keep all parts of your body functioning properly. Because of the fast rate which your body consumes water, you need to replenish the moisture as you use it. If you do not, you may find your body not performing nearly as well as you hoped. However, picking the right type of bottle for your needs can be tricky. While many people settle for whatever sports water bottle they happen to come across, picking a bottle that fits your needs is important. If you are at the gym or play a sport where you can    

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