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Knowledge Base Articles

  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • Custom Water Bottles Are Perfect For Active Clients

    Custom water bottles are the perfect promotional giveaway items for your company. By giving away reusable water containers you are making a statement about sustainability and consumer responsibility by promoting an environmentally friendly alternative to buying prepackaged bottled water. Customized containers that hold water which comes in bottles made out of polyethylene terephthalate, high density polyethylene plastic, and polycarbonate plastic. The consumption of water around the world doubled between the years 1997 to 2005, leaving billions of empty bottles to be thrown away. By reusing your custom bottles, your clients will be lessening their impact on landfills across the country while promoting your business. In addition to cutting down on wasted polyethylene terephthalate or PET bottles, your customers will be able to avoid the effects of drinking purified water which contains no fluoride, leading to tooth decay over time. Reusing PET   
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • What Do You Think? Are Plastic Water Bottles Eco Friendly?

    Have you ever thought about how many plastic bottles get thrown away each week? Well I certainly hadn't thought of it before. At least not until I found out that a lot of the bottled water out there isn't anything but tap water in a bottle. That got me started investigating bottled water. I found out that there are more than 60 million plastic bottles of water produced, transported and disposed of every day. And that's just here in the United States. Think about that for a second. 60 million a day means that there are 21 billion 900 million plastic bottles disposed of each year here in the US. When you consider the whole world it's astounding. So just from that information alone. Are plastic water bottles eco friendly? Not only did I find out, much to my surprise, how many get thrown away daily. I thought about the fact that plastic bottles are a petroleum product so I wanted to know just how much it takes to make that many bo   
  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   

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