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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Eco Friendly Water Bottles - A Step Towards Greening Your Business

    Okay, you're ready to start going green with your business, right? That's a smart move because these days customers are pretty keen on which businesses are good for the environment and which ones are lacking in the "green" world. And when your customers know that your business is eco friendly, they will be more likely to buy from you. They trust that you are a good business. Being eco friendly sends the right kinds of messages to your customers and potential customers. Maybe you have already been taking a few steps towards a green business. You could be giving away custom logo bags, which are great for the environment because they are reusable and some are even biodegradable. Or maybe you have been thinking about taking steps towards going green, but have not taking any action. A great step for any business that would make them a little greener would be to use promotional eco friendly water bottles. People, today, realize that drinking   
  • How to Make an Excellent Addition to a Promotional Campaign - Aluminium Water Bottles

    An aluminium water bottle can make an excellent addition to a promotional campaign. Without the risks of Bisphenol-A, these bottles are preferred by many individuals, as they are viewed safer from potential contaminates. When you are deciding whether or not to use aluminium for your promotions, there are a few things that you will want to keep in mind. First, you will want to consider the aspect of costs. Even before you add the required customisations to make your bottles suitable for a branding campaign, you will be adding a notable amount per bottle when you choose aluminium over plastic. In addition to this, you will have to add the costs of customisations in as well. However, avoiding Bisphenol-A is not the only benefit from using an aluminium water bottle in your advertising campaign. First, these bottles tend to be very long lasting, which make it much more likely that your customers will continue using them over a long period of time. T   
  • Free Dropshippers in China - Questions You Should Ask

    Because many times, you can obtain the best prices anywhere when you deal with a supplier who outsources directly from China. Bear in mind that "free" doesn't mean that the products themselves are free. It simply means that the dropshippers are not charging you an extra fee or monthly membership charge to access their products. Finding a free dropship supplier in China can definitely boost your sales and your profit! Here are three things you should check before deciding which dropshippers to use: 1. Are the products sent in plain packaging so that your buyer can't identify the exact source of the product? 2. Is there a monthly fee to use the dropshippers services? 3. Is there a minimum quantity of products you must commit to in order to get the best price? Here are some questions you should ask when you are considering a dropship supplier in China: What are the shipping methods and how long before your    
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv