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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Promotional Logo Pens - Sell Your Logo With Us

    What are promotional items? Promotional items such as logo pens, t-shirts, key rings, handicrafts and calendars serve as perfect business gifting solutions. A brilliant way to advertise your product or brand would be to gift a promotional pen or any other such item with your company's logo on it to all your employees, clients and business visitors. Distribution of promotional logo pens and other such presents help to popularize your brand and create goodwill. Such activities aid your business publicity campaign in a very cost-effective manner. Ways in which promotional pens leverage your brand image Gifts are a way of expressing that you care. Similarly, a business house or an organization can generate a feeling of belonging and goodwill amongst employees and business prospects by distributing promotional logo pens. or other such corporate gifts. Personalized, engraved or stamped, these logo pens or corporate gift items increase the visibility of your    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • 5 Tips For Choosing the Best BPA-Free, Stainless Steel, Eco-Friendly Water Bottle

    By now you have probably heard the warnings about products containing BPA plastic, but did you know many stainless steel bottles still contain the substance in their lids? Doesn't make much sense, does it? Well, if you are considering buying a container to carry around a fresh supply of healthy water, you may as well get the best one. So here are five things that you should look for in a stainless steel water bottle. 1. Totally BPA-Free Unlike the overwhelming majority of stainless steel container on the market, there a select few that are completely free of BPA. Look for a durable bottle that has absolutely no chemical liner. Where other bottles fail the BPA-free criteria is that the underside of the lid is made of BPA. BPA (Bisphenol A) has been in the news because of health concerns that link it with infant brain and fetal development and behavior. More and more studies are also showing a possible link to thyroid complications, cancers and    
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.