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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Are Plastic Drinking Water Bottles Safe?

    We've been assured for the past decade or so that the best drinking water from our neighborhood water systems in the nation is potentially full of toxic chemicals like lead, chlorine, mercury, copper and bacteria. We've read frightening stories about municipal water systems being polluted by sewage systems. As a result, people got used to bottled drinking water as a safer and safer choice to ordinary tap water. Now we're learning that bottled drinking water isn't as good for us as we believed. Firstly there's the container itself. That handy plastic water bottle we've gotten used to carrying around with us is often made from plastics that bear cancer-producing toxins named phthalates. They really leach into the water that we're drinking and accumulate in our bloodstreams. Reports are showing that the concentrations of phthalates in our bodies are increasing with each generation, principally as a result of bottled drinking water packaged in to   
  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • What Can You Do With Wholesale Mugs

    The idea of promoting your services and products through a cheap form of advertising will benefit you economically. Are you a business owner and trying to find several ways to advertise your products effectively? It is obvious that every business owner would like to have the best of returns on their investments. Buying the promotional products is a one form of investment to spread the message about your business. The recent recession has destroyed the economy of every country. The business owners are in a conservative mood and not ready to spend huge money on advertising and marketing. So, what is the best alternative way to solve these problems? It is important to search for cheaper forms of advertising. Giving away promotional products has been traditionally being followed by almost all the business owners. The list of promotional products include pens, caps, key chains, files etc. These items will carry the company logo and name on it. So wh   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le