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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Steps To Attend The Canton Fair

    If you are looking to promote your business in Guangzhou, then Canton Fair is the best event. The trade show is the largest event that is organized in Guangzhou China and is the best platform that showcases China trade. Therefore, it becomes very essential for all business owners to participate in this event, if they want to promote their business in Guangzhou, in particular, or in China as a whole. Given that the Canton Fair is one of the most important events that's organized in Guangzhou, there are certain formalities that need to be fulfilled in order to attend it successfully. Firstly, it is important to obtain an invitation for attending the fair. This can be obtained from a variety of sources including the Foreign Liaison Department of CECF, The Economic & Commercial Counselor's office (Section) of the Embassy (Consulate) of P. R. China, and The Local Representative Offices of China Council for the Promotion of International Trade (C   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • Where to Find Wholesale Flash Drives

    The technology used for data storage has certainly advanced since the days of the five-inch floppy disk. These days, few people use recordable CD-ROM discs anymore, preferring to use flash drives with USB ports that connect directly to a laptop or computer and offer more space to hold photos, files, and movies. As a business or retailer, it's important to have bulk drives on hand for a variety of purposes - for relaying work data to offering promotional value at trade shows. While flash drives are not difficult to find, getting a good price for bulk supply can be a challenge. Working with a trading company that specializes in the manufacture of USB compatible products can help you find what you need at a fair cost. When you log onto a global trade forum, you have access to a multitude of exporters dealing with USB flash disks and similar memory items. Some of the more available companies interested in dealing with major importers or smaller b   

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