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Knowledge Base Articles

  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   
  • What Wholesale Suppliers Are Looking For - Convince Wholesale Suppliers You Can Sell Their Products

    If you are going to meet with wholesale suppliers your purpose is to win their confidence. The initial meetings are similar to job interviews in that you are trying to convince him or her you are the right person for the job, you are the right person to sell their products. Do you prepare for these meetings with wholesale suppliers? If you prepare for job interviews you should also prepare for meetings such as these. The retail industry whether online or in a physical store is in all honesty quite saturated. Many people are trying to break into the industry every day thinking that reselling is an easy way to make money. Wholesale suppliers are easy enough to find thanks to good online wholesale directory listings that have reasonable membership costs as well as free trials or money back guarantees like SaleHoo, Worldwide brands and Doba. The trick lies in convincing the wholesalers to conduct business with you. All the people and companies that   
  • The Advantages of Purchasing Indent Promotional Products

    Promoting your items off-line can be a real challenge these days is presciently what everyone wants to see a bigger return on their investment, on their marketing dollar. When it comes to marketing and advertising not only a product but your business it takes a bit of research in order to get a good list of methods that can be used in order to successfully promote your products and services to the right group of people without having to break your bank account. Today we are going to analyze some of the advantages of using promotional products instead of other advertising methods. Original Items When it comes to using promotional products with or any other type of advertisement the main advantage is obviously the cost and the fact that tangible original goods can deliver the message time and time again. If you were to market your business, products or services through the radio or any other media for the cost associated with such practi   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   

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