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Knowledge Base Articles

  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • Folders - One of the Best Promotional Gift Items

    It has been found that promotional gifts are very effective in enhancing the brand visibility of a particular company. But the choice of the promotional product matters a lot in making the campaign a success. The most important thing that you should take care while deciding for a promotional gift is the use of the product. You should always choose something which can be used several times a day so that it reminds of your company or product several times a day. One of the smartest promotional gift choices is the promotional conference folder. There are various benefits of gifting such folders as promotional gifts some of which include: The biggest benefit of gifting a conference folder or a personalized folder is that the product is useful for most people. This means that most of the people you gift the product will use it which automatically enhances the brand visibility of the company. Secondly the product is easily available and you    
  • Why Choose an Eco Friendly Water Bottle?

    Getting into the habit of using an eco friendly water bottle is an easy way to start living an environmentally friendly life. These reusable bottles are available at virtually any store you shop at, as they are the latest rage. By simply reusing the same bottle over and over again you are keeping the plastic throw away type of bottle out of your local area landfill. One plastic throw away bottle can take up to 500 years to fully decompose in a landfill. These bottles would be completely unneeded in most our lives if we simply start drinking from ecologically responsible type bottles more often. Most people don't even understand how much of a negative impact these bottles create on the environment around them or realize how simple it is to transform this impact into a positive just by drinking from reusable bottles. Reusable bottles can be made from a variety of different materials. Some are made of thicker type of aluminum making them    
  • Promotional Products That Act Like Billboards to Promote Your Business

    Looking to get a great return on your marketing investment? In good times or bad it is always wise to seek those marketing tools that will give you more for your marketing dollar. When it comes to promotional giveaways getting the best return on your marketing investment means finding products that will give you more ad impressions for your marketing dollar. To find these kinds of promotional products you will first need to understand what characteristics to look for in a product while developing your promotional idea. I like to view these kind of promotional products as billboards because they not only promote your brand and products or services to the recipients but also promote and advertise to others who read your company's message on the promotional product. With this understanding in mind you should adjust your thinking when budgeting for a promotional product. Make sure your focus remains on investment return and not just on price or quantity. You will get more from a p   
  • Why Customizing Sports Bottles Promotes Team Spirit for Schools, Teams and Athletes

    Any group or team could use something that can help boost their team spirit. Most usually pot for custom made items like t-shirts, pants, caps, sweat bands, and sport bottles. Customized bottles have become a trend nowadays with companies trying every method possible to promote themselves. Even so, these customized sports bottles are very unique as not many people will actually have the exact same bottle. Giving out customized sports bottles to schools, teams, or athletes will surely help promote team spirit. Customized sports bottles may seem a little cheesy but that depends on the design and color of the bottle. Nobody would mind using a bottle which has been cleverly designed. Giving out customized bottles will make them feel special. Think about it, only your school, team, or you soccer team members have those customized bottles. It is surely a good positive feeling. Individuals also tend to feel as though they are being appreciate