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Knowledge Base Articles

  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Top Tips For Buying Custom Promotional Items

    So before we discussed choosing the right promotional product to maximize return and we showed why USB drives make such a great promotional item for that purpose, based off their visibility, functionality, and longevity. Then we talked about how to buy these products to get the best price by dealing with companies that are order getters instead of order takers, looking past page one on a search engine and asking for wholesale partnering. Now we'll take a look at buying custom USB drives that have a good price/quality balance so that you aren't getting either too expense or too poor quality USB drives. Some background information about USB drives. As I said, USB flash drives have a primary component of a flash chip (what holds your data). These chips are traded on the open market and have a specific value that is based on market prices. This prices aren't negotiable. They are what the chip is worth. All other factors involved in the price of the   
  • Custom Printed Sports Bottles for Athletic Events

    Custom printed sports bottles are very excellent for promotional activities during athletic events. Such bottles will be perfect as inclusions in sports events because they are very useful especially since they can help maintain hydration during the day thus helping the athletes to avoid such problems as stroke or exhaustion. Thus while you promote your business with custom printed sports bottles during sports events, you also help the participants maintain a healthy lifestyle. Sports bottles are extensively used for promotional campaigns especially during athletic events and are good for businesses that have an understanding or connection with the sports industry. Companies can provide these sports bottles as giveaway gifts during athletic events, sports tournaments, and also for small sporting occasions. This will help the companies increase their brand awareness and create an image of a company that has a niche in the sports industry thus en   
  • How To Get A Chinese Visa in Hong Kong

    It came to my attention recently that a few travellers have had problems and issues getting visas for China. Everyone wants to visit the world's most populated country so I'm here with my latest visa advice for China!! I'm heading to China again soon for my 6th visit and I want to explain an easy and simple way for you travellers to get your China Visa - it's easy! All you need to do is... get yourself to HONG KONG! In terms of defining a country, as far as I'm concerned Hong Kong is one. It has its own currency, flag, visa regulations and national football team. It was also British for a while, and that ended back in 1997. These days, lots of nationalities can get to Hong Kong without a Visa. You will get a stamp on arrival at the airport. If you arrive on a UK passport you can stay for 180 days no problem! A lot of nationalities also get a 90 day entry stamp - check with your embassy. Hong Kong borders China, and there are about 5-6