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Knowledge Base Articles

  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • Promotional Water Bottles To Keep Every Business And Individual Stirring

    Two of the key causes of car and road accidents are driving under the influence or being drowsy while on wheels. It is a pity that these kinds of reasons can wreck someone's life in a split-second. To be able to wake the people's consciousness about responsible driving, a certain campaign called Drowsy Driving Prevention Week was devised and it takes place during the month of November. Aside from generating campaign programs like information drive to drivers, it will not be complete with the use of informative reading tools which contains rules and guidelines regarding road safety and responsible driving. Moreover, there are also personalized products to help the campaign magnetize more persons and promotional water bottles are the optimum products to take the responsibility of keeping each being abreast while on the road. Why Personalized Water Bottles? Caffeine is said to be a stimulant. This substance than can keep you consci   
  • Make Your Bike Water Bottle a Key Part of Your Customer's Cycling Gear

    A bike water bottle is an important part of any cyclist's equipment kit. Whether you ride a road bike or a mountain bike, making certain that you stay hydrated is important if you want to keep functioning at a competitive level. The longer that you go without drinking any liquids, the harder it is on your body to keep functioning optimally. Because of this reason, many long distance bikers will keep at least two bottles with them on their rack. This helps to ensure that you can drink whenever you can and keep functioning at competitive level. However, it is important to remember that you do not want to drink too much when you are exercising, as this can make you feel sick. The type of bike water bottle that you choose should be dependent on several factors. First, you need to pick a bottle that fits your bike. If you already have a bottle cage on your bike, you will have to select a bottle that fits your cage. A proper fit in the cage is import   
  • Using Promotional Polo Shirts To Promote Your Business

    Everyone wears clothing, so why not use it to promote your business? Promotional polo shirts, caps, t-shirts and other swag with your logo on it can promote your business in ways you never thought possible. Here are some unusual ways to promote your business using promotional polo shirts or other promotional apparel. Have a photo contest. Photo contests bring out the competitor in everyone. Offer a free promotional polo shirt with your company's logo on it, and offer a prize for the best photo taken of a person wearing your shirt. Hold the contest in store with customer votes deciding the winner. You get multiple opportunities for promotion - customers must visit your store to get their t-shirt, drop off their photo and vote for their favorites. In addition, you'll get the publicity generated by the contest and the exposure of all those people wearing your logo on their chests. You'll also get great promotional materials for months worth of advertising in the form of ph