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Knowledge Base Articles

  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Chinese Wholesale Providers Equal Profit

    China is one of the leading countries when it comes to electronics if not the leading one. Most of the electronics there such as cell phones, gadgets, cell phone accessories, etc. are first available there and then distributed around the world. Another thing to consider is that by watching China's electronic market you can figure out which items are gonna become a trend at the western countries. For example the robot dog was first a trend in China and Japan and then to the western countries like USA, UK, etc. Considering these facts a marketer can easily see the opportunities offered. Investing in Chinese products with a rising trend can be pretty profitable and if you combine it with wholesale purchases then the profit is even higher. There's nothing more profitable than having a product which everyone wants but you are the only one providing it. And in this case you can be if you are the only one in your area doing so. There are many   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • How to Make an Excellent Addition to a Promotional Campaign - Aluminium Water Bottles

    An aluminium water bottle can make an excellent addition to a promotional campaign. Without the risks of Bisphenol-A, these bottles are preferred by many individuals, as they are viewed safer from potential contaminates. When you are deciding whether or not to use aluminium for your promotions, there are a few things that you will want to keep in mind. First, you will want to consider the aspect of costs. Even before you add the required customisations to make your bottles suitable for a branding campaign, you will be adding a notable amount per bottle when you choose aluminium over plastic. In addition to this, you will have to add the costs of customisations in as well. However, avoiding Bisphenol-A is not the only benefit from using an aluminium water bottle in your advertising campaign. First, these bottles tend to be very long lasting, which make it much more likely that your customers will continue using them over a long period of time. T   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger