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Knowledge Base Articles

  • Custom Keychains for Promotional Giveaways and More!

    Businesses are constantly trying to find ways to promote their products or services using different strategies or marketing tools. Whether you are trying to advertise and raise awareness for your company by giving out free promotional products, or sell something with your brand name and logo printed on them, you can't go wrong either way. Some companies like looking for personalized items they can give out to their clients and customers which they will constantly use on their everyday lives and at the same time promote their business. Some of the most popular products to purchase in bulk and get customized these days are custom keychains. Key chains are used every day by people of all ages to carry with them their house keys or office keys. Therefore giving these out at tradeshows, conventions, conferences or other promotional giveaway events can be just what you need to expand your clientele and leave a great impression of your company to everyone.    
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right   
  • Ho, Ho, Ho! Christmas Promotional Goods

    Christmas is one of the best holidays to maximize your advertising needs. The season of giving will not only make you more generous when it comes to giving promotional goods but it will also make your recipients more grateful in receiving your gifts. However, it can also be a tough time for any advertiser. With the piles of gifts that a customer receives not only from other companies but also from family and friends, it would be hard for them to determine which one came from you. The trick here is making yours more noticeable than the rest. Here are some tips: 1. Keep it colourful. Make your package stand out. A lot of packages over the Christmas holidays are usually wrapped in red and green wrapping. So choose other colours such as bright blue, hot pink and even silvery white. Anything that will look different from the rest. If you can catch your customers attention with your gifts wrapping, you are halfway there. 2. Keep it    
  • Affordable Corporate Gift Items Possible Through Wholesale Order

    The global financial crisis has affected many sectors of society including the major companies. Due to a bad economy, a lot of people and organizations have started cost cutting in as many ways as they can. The good news is that companies that don't want to spend so much on advertising but would like to be widely promoted can turn to wholesale promotional gifts. Through these promotional gift items, a company can make people aware of its existence as well as the products or services it offers. Many companies around the world have acknowledged the importance of these products as an effective yet cost effective advertising strategy. These promotional items are best bought in bulk or wholesale to avail the buyer of a much lower price compared to ordering them by retail. Promotional gifts are great incentives for sales people who reach their quota or for loyal customers. These corporate giveaways are perfect during special events and occas   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   

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