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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Why Should I Choose Promotional Watches to Advertise My Business?

    In a marketing world full of advertisements and distractions, printed promotional products and corporate gifts are very good at offering a multitude of ways to publicize your message in an inexpensive way. It is more likely that promotional gifts which you distribute among your prospects will be remembered by them for a long period of time. Promotional goods are widely appreciated by both clients and employees as they offer professionalism, flexibility and usability. They are excellent marketing tools and improve your productivity levels in the long run. Among different promotional items available, promotional watches are great gifts and are less expensive as compared to some other promotional products like USB flash drives, radios, Mp3 players, internet phones and memory sticks. They earn goodwill and appreciation from your recipients as most of the people see watches as expensive promotional items. Watches are offered in different shapes and    
  • Tips To Tour Shenzhen And Staying In A Luxury Hotel

    Have you ever travelled to any part of the world where modernization and nature resides together? So, plan your next vacation at Shenzhen. It is considered to be China's first Special Economic Zone. On September 6, 2010, China celebrated 30 years of establishment of the Shenzhen Special Economic Zone, in south China's Guangdong province. However, it did not deter the place from having a rich biodiversity. The place is also famous for having a culture that has been preserved for ages. Thus, while on one hand you can enjoy folk songs, on the other you can marvel at the technological advancements that the place is proud of. But, for staying in Shenzhen, luxury hotels should be booked well in advance. These days you can buy an accommodation in Shenzhen complete with all the luxuries and comforts you dream of via the Internet - easily and conveniently. Experience the charm of ancient Chinese art and culture. Some of the ancient marvels that you can    
  • A Sports Water Bottle Must Be Carefully Chosen For Your Marketing Campaign

    Your sports water bottle is one of your most important pieces of equipment if you are planning on participating in any sports or if you wish to get in shape at the gym. While it is common knowledge that you need to drink a surprising amount of water in order to function properly, it is not so common a knowledge of just how important hydration is during exercise. When you play in sports or work out at the gym, your body consumes calories and moisture to keep all parts of your body functioning properly. Because of the fast rate which your body consumes water, you need to replenish the moisture as you use it. If you do not, you may find your body not performing nearly as well as you hoped. However, picking the right type of bottle for your needs can be tricky. While many people settle for whatever sports water bottle they happen to come across, picking a bottle that fits your needs is important. If you are at the gym or play a sport where you can    
  • Eco Friendly Water Bottle - Even a 5 Year Old Knows It's Benefits

    Let me share a short story with you. It was a pleasant surprise for me. I never knew that a 5 year old would have so much of information about an eco friendly water bottle. Few days back, I and my friends went out to trek a local hill nearby. I, being an active researcher in the field of water purification and eco friendly products, carried my home purified drinking water along and that too in my faithful stainless steel eco friendly water bottle. While some of my friends were not carrying any water and decided to depend on bottled one; some were carrying their home purified water but in plastic bottles. This was not a surprise to me. Millions of people still are unaware about the hazards of drinking impure water as well as of using plastic bottles. In the group of other people who came there to visit, there was this 5 year old girl. She had a minor slip and got hurt. Nothing serious - just a few scratches here and there. Ever   

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