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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • What You Need to Know About More Water Bottles for Kids

    With people becoming more health conscious, parents are taking steps to ensure that their children are getting enough fluids. Many schools in the warmer states suggest that children carry their own water bottle. Because of this trend there are more water bottles for kids on the market today. There are some things that should be considered when purchasing a bottle for a child. The first thing to look at is how leak proof the bottle is. Children are naturally rough on their belongings so you want to be sure that what they carry is sealed tight to prevent leaks. You need to consider that the bottle is not likely to remain upright so it must resist leaking when on its side. Check to make sure that there is a rubber ring inside the lid to keep fluid from getting out. Remember that not every lid is going to be leak proof even with a lining. Some stores will give demonstrations to show customers that the product does not leak. You sh   
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • The Benefits Of Promotional Merchandise

    Near the end of the business presentation you hope impressed board members, thunder cracks loudly and rain begins to fall in steady force. The corporate heads suddenly look to be a very somber group indeed. Pull out your printed promotional umbrellas and pass them around. Your likeability meter has just moved to the highest measuring point. This benefits you with a better chance of securing business dealings with the corporate leaders who hold the power of deciding who is awarded with business contracts. Promotional merchandise holds many other benefits which make them a worthwhile consideration. Those printed, promotional umbrellas you just gave away will keep your business in the forefront of board members minds, even if you are not the only hopeful to make a presentation to them today. Another benefit of promotional merchandise is that it permits you to advertise your business on a large scale with less out of pocket money than most any other advertising met