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Knowledge Base Articles

  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • Printed Tumblers For Promotions

    If you're looking for a new way to promote your company or business, you should consider printed tumblers. Maybe you haven't previously thought about it but this is actually a great way to market your business or company and who you are to other people. This is a practical and simple item that people can use and that's easy to get and give away. You can give these printed tumblers out for free (everyone loves something for free) and every time they get used, that person will think about your company. Even if they don't use the tumbler for drinking out of, they can use it to store things. For example, they make great pencil cups and some types of tumblers can be used for stuffing and giving away prizes. Printed tumblers are one of the simplest and easiest advertising tools you could ever use and they are as classic as the T-shirt when it comes to promotional items. The more creative you are, the better able you will be to advertise and    
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Go Green With a Stainless Steel Water Bottle

    Let's face it; taking care of our environment should be a top priority in all of our lives, however taking care of your own health should come first. I recently discovered a great new way to balance both concerns, by using stainless steel water bottles to carry my water. Yes you read correctly. Did you know that plastic water bottles can last up to 700 years when deposited into a landfill? That's a long time. Did you also know that the average person spends over $1500 a year on bottled water? Now that's a lot of money. If you start using a stainless steel water bottle instead of plastic, all of those worries go out the window. If you're an active, on the go person, staying hydrated should be of the utmost importance. It's recommended that adults drink 64 ounces of water per day. This means that you need to have water with you just about wherever you go. In the car, at work, at the gym, you need water. Normally most of us just buy bottled water    
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   

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