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Knowledge Base Articles

  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted    
  • How to Buy Wholesale from China

    ithout any doubt, you can now buy wholesale from China, as it is the cheapest buying option. Buying products from anywhere in the world and importing them is now very much possible for the vendors and businesses. Also the advancement of internet has made it easy to get in touch with the manufacturers and suppliers all over the world and do the transactions. China is the nation, which benefited the most out of this globalization advantage. Also, being the country with the largest population, Chinese manufacturers also enjoy supply of cheap labor, which helps them to produce goods at a lower cost. Previously, the developed nations were doubtful about Chinese products and many of the people were hesitant to buy wholesale from China. But, lately this doubt has been eradicated as Chinese products are accepted to have good quality. Even the healthcare equipment like blood pressure monitors of China are being widely used all over the world. These blood pressure monitors do meet the global   
  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • The Process of Distributing Promotional Items

    We have all heard of promotional items and even used them to our advantage. They are no longer a thing that is uncommon and something that is out of the box. You can find these promotional items almost everywhere no matter what the occasion. By the virtue of benefits that they have to offer to a business they simply make for one of the best business tools. From brand awareness to getting new customers for your brand they can serve your business with almost everything. There is absolutely no end to the benefits that these promotional items can serve you with. The process of using these promotional items is not as simple as it seems. Firstly the organisation that plans to use these promotional items studies the target audience that it caters to very closely and tries to understand its promotional requirements in a more elaborate manner. There is a great level of research that goes into it. This is not at all easy as one need to take even the minutest of aspects into account. The