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Knowledge Base Articles

  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • What Goes Into Your Promotional Conference Folders?

    Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to   
  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • Carabiner Keychains: Big Hit Promotional Items!

    "Load bearing" carabiners are commonly used in both the sailing and rock climbing industries. These "real" carabiners are made from aluminum rod or forged steel shaped around a spring loaded gate. Traditionally made in both D and oval shapes, today carabiners can be found in a variety of sizes and basic shapes. Their functionality stems from the gate mechanism which opens with pressure and springs closed when released allowing carabiners to hold and be attached to various objects. This article is concerned not with the load bearing variety of carabiners, but with the much smaller "replica" or "promotional" carabiners used primarily as keychains. Promotional carabiners are about 1/3 the size of "real" carabiners and are no load bearing and not for climbing. They function in a similar way to their load bearing cousins. By way of the spring loaded gate they can be easily clipped to most straps and loops creating a very convenient way to carry k   
  • Custom Printed Water Bottles and Why You Should Use Them

    Promotional ways differ from industry to industry. Where some businesses need to air advertisements on televisions, others choose a more subtle way like newsletters and flyers. These ways depend on many things including budget, target audience and nature of products, but, the bottom-line is that every business needs to promote its products, services and its brand. Custom promotional products are probably the only option used by almost every industry. Be it B2b or B2C, these items increase awareness and set brand identity in many ways. In the recent past, we have talked about many such options and today you will learn about the importance for custom printed bottles. Wide customer base Although there are plenty of different promotional giveaway items, custom printed water bottles serve a wider consumer base. Who can use a cool water bottle? Well, almost everyone. As opposed to other items, water bottles are more easily accepted    

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