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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Wholesale Products - Be Practical in Choosing Wholesale Products For Your Drop Shipping Business

    The wholesale products that you will be reselling in your drop shipping business will be the primary determinant of your success provided that your promotion is good and effective. If you look around, you would probably be able to identify a few products that are considered top-selling products on the internet. Not surprisingly, clothes are very profitable because everyone makes use of them. When choosing what wholesale products to sell, it is best to look at their practicality and usefulness. You may find an item that is cute and pretty but ask yourself if it is worth buying. I guess consumers would be looking for compelling reasons to buy so make sure your products have something good to offer. There are many wholesale products that you can choose from like clothes, bags, shoes, accessories like watches, jewelries and electronic products like laptops and cell phones. There is also a demand for power hand tools and cheap toys for kids. You s   
  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Online Promotional Business Tools You May Not Have Tried Yet

    The internet has become a one stop business shop for all imaginable businesses. It has also become one great tool for most businesses' advertising and promotions. One business promotional method that online business owners take advantage of is electronic mail or email. Most email accounts can be opened for free, particularly if it will just be for personal use. The only investment you will ever spend if you ever plan to use email as a promotional tool is your time. As soon as you have a list of email addresses of your potential customers then you can be on your way to building your own business network. Sending an email is also one of the best ways to get your message across via the internet. Promotion details can be readily included in the email content, or you may opt to add attachments for more details. However, if you do not have the time to regularly check on an email account, mailing lists is the next best option. Another great w   
  • Practical Uses of Promotional Gifts in Our Lives

    Every business or an organisation works consistently towards boosting their sales. What could be better than something which could take charge of marketing your product without having to spend a lot of money on it? Promotional items are successful tools in this regard. By distributing promotional gifts, you can have an easy edge over other competitors in the market. But this needs a careful and full- proof planning. The main idea behind promotional products is to market your brand constantly and aggressively. A company has to be flexible and work out different finances for different audiences. Most promotional items happen to be those which are for everyday use. Promotional items like pens, mugs, key chains, and mouse mats having your company details provide a lot of long term advertising. They have a deeper impact than the television commercials that run for a short period of time. This kind of promotion goes on for years endlessly giving a good return for investment. Promoti   

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