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Knowledge Base Articles

  • Promotional USB Flash Drives - Buyer Beware

    When you think of the promotional USB flash drive industry what words come to mind? Deception, scandal, fraud? I am guessing no. However, for those looking to purchase customized USB drives those words may be closer to your reality than you think. Buyer beware, this is a perilous industry. The majority of USB drives come from China. Virtually no USB Wholesaler carries inventory. This means that they never physically see your product. Therefore, quality control is a serious issue and the possibility of receiving defective flash drives is pretty high. Below are some of the more common mistakes that wholesale USB consumers make and some advice that will help you avert these pitfalls: Penny Saver #1: Saving $100 can cost you $1000's! Do not put your brand in the hands of an untrustworthy USB provider. Problem #1: Buying low quality wholesale USB's can ruin your professional credibility! 90% of USB horror stories start right here.    
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Promotional Gifts Need Not Be Extravagant

    Promotional gifts are one of the most successful ideas when it comes to promotion of one's business. They are the perfect advertising medium and the best marketing tool that you can offer to your business. Promotional products, owing to the wide variety of benefits that they offer to the user have become the favorite of every businessperson today. Promotional products are the popular thing today. Promotional gifts come in a huge array of options to allow everyone to choose what best suits their requirements. Promotional gifts include all time popular options like promotional pens, umbrellas, mouse mats, key rings, t-shirts, caps, clocks, calendars, notepads, conference folders, conference bags. All these options allow the user to choose whatever fits his or her budget. Promotional gifts also allow you to make a choice in the design, colour, pattern, and style so that you get exactly what you want. A common misconception that governs many minds as regards promotional gift   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y