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Knowledge Base Articles

  • Successfully Use Promotional Items

    Promotional items are the in thing this season. They have been used by almost every business organisation. From brand awareness to generating sales volume promotional items serve almost every purpose. This is the reason why they have become the popular choice in no time. Promotional items can serve you with a wide array of benefits but there are certain factors that need to be considered while using promotional products. It is important that these promotional items be used in the right manner for them to serve you in the right fashion. While choosing to give a promotional item make sure that you are giving something that is useful and not something that the recipients will get annoyed to see in the very first glance. The basic idea of giving a promotional product falls flat if they do not offer any utility to the recipient. Something that is of no us to someone will obviously go to the waste and then there are no chances of the product reminding the recipient of your brand. In   
  • Promotional Caps Can Improve Your Brand Image

    It is true that promotional caps are a good way to enhance your brand image in the market. If you are having a tight marketing budget then promotional product is a good way to increase the popularity of your product and services. You will come across various types of promotional products that are available in the market. You should select the best product that can satisfy your marketing needs. It is true that caps are one of the best promotional items that can be bought at a reasonable price. You should consider the following factors, when buying caps for your marketing needs. It is advisable to think about budget before you plan to purchase promotional caps for your marketing requirements. It is true that budget planning will play an important role. You must know that exceeding your budget to buy better fascinating product will affect your financial future as well. Therefore, it is vital to purchase caps that can meet you   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Wholesale Mugs: Useful Marketing Tool

    The mugs were available in the world long before the coffee beans were produced. Surprised? Yes, it's true that people were familiar to the use of mugs in ancient times too. Now that coffee has become very popular beverage, there is a huge variety of coffee mugs available in the stores. Keeping people's fixation and passion towards coffee, many companies are now giving away custom mugs to people as their promotional products. With over fifty percent American population drinking coffee everyday, imagine how many people your wholesale mugs can reach in the shortest span of time. Is it possible to reach even half of that many people in one go with the help of any other source of advertising? No! Giving away the wholesale mugs as your promotional product can achieve that goal. Mugs are available in different shapes and colors. You can select one from vast variety available. There are many companies specializing in customizing various produ   
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea