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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Reusable Water Bottles Are an Excellent Promotional Tool For Any Company

    By offering individuals a way to safely drink a lot of water without having to use the cheap plastic bottles that come with most bottled waters, you can appeal to a wide audience of people and have bottles with your brand on it used frequently by the people you want to reach out to. However, there are a few things that you will want to keep in mind if you want to do a promotional branding campaign. First, reusable water bottles are only as useful as the advertising that is put onto them. Once you have selected the specific bottle that you want to use for your branding campaign, you will need to be very careful about the selection of the logo and other information that you put onto the bottle. When you work with a campaign of this nature, your goal is to make certain as many people as possible reuse the bottle so that others can see the brand on the bottle. This means that you must balance attractive bottles with good looking advertisements. The   
  • Strengthen Product Knowledge With Promotional Hats

    Everyone understands exactly what a publicity giveaway is. It's one thing provided by an individual or a company to advertise something. The product could also be furnished by a corporation to show gratitude to a client. Pretty much all conceivable businesses have their own range of freebies, and when you possess a small business or are starting one, you then need to join the bandwagon also. Naturally, making use of giveaways is regarded as the most fail-safe means to advertise something. However well before you implement any major moves, you have to know that the proficiency of a freebie will greatly rely on how its beneficiary would utilise it. So in case you need a thing that your customers will use without any questions asked, why don't you try offering them embroidered hats? A branded hat that bears the name and logo of your company is something your clients can and will utilise quite often being that it is something convenient. Obviously,